Traditional selling models are no longer enough for manufacturers and retailer to succeed in today’s business landscape. Many organizations now need to connect to an eCommerce application like BigCommerce to build a digital store to sell goods directly to their customers and also reach new audiences.
It’s just not eCommerce, however. Enterprises are strategically using more SaaS and cloud applications to tackle specific challenges and evolve as a business. Whether it’s an eCommerce platform like BigCommerce to expand sales reach or a cloud-based CRM like Salesforce to better manage customers, businesses must more than ever leverage APIs to integrate a growing number of enterprise applications in a way that creates value for the organization.
However, it is challenging to integrate all those best-of-breed applications into your IT infrastructure, but it’s increasingly critical. Having end-to-end visibility and control over the data flows among your trading partners, customers, and other members of your business ecosystem is a differentiator because it provides actionable insight into
Here’s how an ecosystem integration approach helps integrate eCommerce data coming from platforms like BigCommerce into your other important data processes.
What is BigCommerce?
BigCommerce is eCommerce software that is used by businesses around the world. It serves as the fundamental online store builder that powers thousands of digital stores. BigCommerce comes with a comprehensive set of eCommerce tools out of the box that provides scalability in building out your digital sales strategy and growing your business.
How BigCommerce Works
When a business or merchant deploys BigCommerce eCommerce solutions, they have a single application to support its eCommerce processes. BigCommerce helps companies of all sizes build an online store that utilizes all the latest tools to build traffic and deliver sales. BigCommerce also includes several prebuilt templates that ensure your store will look as smooth as it runs internally. Additionally, one of the most popular content management systems, WordPress, supports a BigCommerce plug-in that contains the back-end functionality within the BigCommerce platform while allowing users to easily customize their stores on the front end.
Who Uses BigCommerce?
BigCommerce is designed for businesses of all sizes and counts some of the world’s largest enterprises as customers. Across many different industries, its customers include Toyota, Rand McNally, Ben & Jerry’s, Whataburger, and PayPal Here.
What is a BigCommerce Application Connector?
Cleo’s BigCommerce application connector is a built-in wizard from Cleo Integration Cloud that guides users through the initial API connection with the application. The connector not only creates the connection but also lays the foundation necessary for the BigCommerce integration.
Cleo Integration Cloud sits between an ERP and the BigCommerce application. Using the BigCommerce API, the eCommerce connector pulls data out of BigCommerce and integrates it into the ERP, which helps keep front-end and back-end systems aligned. Cleo Integration Cloud’s Big Commerce app connector also works in a similar manner for integration with CRM, EDI, payment apps, and fulfillment systems.
Why Use a BigCommerce Connector?
Cleo’s BigCommerce application connector automates the order-to-cash flow to and from your back-end systems, which may include an ERP, CRM, or financial solution like Quickbooks. The richness of the BigCommerce API, however, means the integration process can become fairly complicated, but some of the benefits of Cleo’s BigCommerce Application Connector include:
- Improved time to value
- Ensured maintenance of your API connectivity
- Shielding you from complex API integration
- Reliable maintenance of the connector
- Fewer developer resource requirements
Integrate with BigCommerce
Integrating partner, storefront, and marketplace data with all your back-end applications is increasingly important, and it also helps your business efficiently synchronize your internal apps, data stores, and other big data storage and analytics frameworks. Supporting a quick, seamless integration of a SaaS application such as BigCommerce provides an advantage in unlocking meaningful business value.
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Looking to integrate BigCommerce platform? Maybe it’s a BigCommerce-Quickbooks integration? Learn more about how Cleo Integration Cloud enables all your BigCommerce integrations.
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